Ben & Jerry’s should stick to whipping up ice cream – not division
2023/07/05

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July 4th can be a complicated day for Brits due to the historical context of American independence from British rule. While it is impossible to say how different things would be if America had remained under British monarchy, it is important to remember that history has unfolded in its own way. Comparing the leadership abilities of King Piers and President Joe Biden is subjective and depends on personal opinions.

On July 4th, Americans traditionally celebrate their freedom with parades, fireworks, and gatherings with friends and family. It is a day meant to foster unity and pride in the country. However, Ben & Jerry's, the ice cream company, chose this day to make a statement regarding the history of the United States. They highlighted the fact that the US was founded on stolen Indigenous land and called for attention to be given to returning it. They specifically mentioned Mount Rushmore, suggesting that the faces on the monument represent individuals who worked against Indigenous cultures and rights.

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While the founders of Ben & Jerry's have been involved in various social causes in the past, their recent statement has sparked controversy. Some argue that the company is using divisive tactics and exploiting social issues to sell more ice cream. The perceived hypocrisy of the company, as highlighted by accusations of child labor in their supply chain despite their progressive values, adds to the criticism.

There is a growing sentiment among the public that they are tired of corporations engaging in what is seen as virtue signaling or pushing woke propaganda. Examples such as Gillette's controversial ad campaign and Anheuser-Busch's misstep with an influencer marketing strategy have faced backlash and negative effects on their businesses. Customers are increasingly expressing their dissatisfaction by hitting brands where it hurts them the most—their bottom line.

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Overall, the public reaction to Ben & Jerry's and similar instances suggests that people are becoming less tolerant of companies using their platforms to promote divisive narratives. Many believe that these corporations should focus on their core products rather than engaging in contentious social debates.

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