Jonah Hill's streetwear brand, Meaningful Existence, is facing an odd twist of branding synergy. While Hill has been accused by an ex-girlfriend of controlling behavior, his brand is selling an "emotional baggage tote" with the slogan "Complete Unrelenting Control." The apparel line, launched last month by Hill as the alter-ego Prophet Ezekiel Profit, satirizes lifestyle and wellness influencers. It features products like "Smells Like Wealth" candles and "Infinite Hug" weighted blankets. Hill debuted the brand at a Lakers game, accompanied by "Real Housewives of Beverly Hills" star Lisa Rinna donning Meaningful Existence gear.
The star, in a Complex interview as the Profit character, jokingly discussed the slogan of Meaningful Existence: "The more you pay, the happier you get," emphasizing that buying leads to happiness. Ironically, the brand genuinely donates 3% of sales to support therapy resources and mental health services, and has partnered with BetterHelp. Recently, Hill's ex, Sarah Brady, shared Instagram Stories with alleged text message screenshots between them.
The surfer claimed the "Wolf of Wall Street" star would "gaslight" and "manipulate" her into removing photos of herself surfing in a swimsuit during their relationship. She even included one alleged message in which Hill asked her to remove photos of her "ass in a thong."
Brady claimed she complied, but Hill allegedly told her it was a "good start," but she didn't "seem to get" his point.
Page Six has been unable to confirm the validity of Brady's posts, and Hill's reps have not yet commented.
Brady, a law student in Hawaii and avid surfer, dated Hill from August 2021 till early 2022.
She said via social media that she released the posts because, "keeping it to [herself] was causing more damage to [her] mental health than sharing it could ever do."
But she added that Hill's behavior doesn't mean he's a "terrible person."
Hill – who recently welcomed a baby with fiancée Olivia Millar in June – has publicly said he suffers from anxiety attacks "exacerbated by media appearances and public-facing events" and has stepped away from promoting his film projects as a result.
He last walked a red carpet for the 2021 premiere of his Netflix film "Don't Look Up."
At the time, he attended with Brady in matching suits.