Kim Kardashian is featured on the cover of Time's 100 Most Influential Companies issue for her brand, SKIMS. The shapewear company was valued at $3.2 billion in 2022 and has expanded to include loungewear, sports wear, and soon, a men's line. Kardashian admits to suffering from imposter syndrome, but uses it as motivation to keep going. She has also started two other businesses, a skincare line and an investment company.

While she acknowledges she may not be posing in her underwear in her 50s, she is creating a legacy for her children and has started a TikTok account with her daughter, North. Additionally, SKIMS launched a campaign with hip-hop artist, Ice Spice, but faced some controversy.